Why Storytelling?

We all know it, so let's just say it: there's too much content in the world. So many voices are filling up each platform, yet you know you have to show up online to find your people. Your brand needs to you make content, and your audience needs you to make content that will resonate with them.

Humans thrive on stories – we need them to connect to each other and appreciate all the good things in life. It's just part of what makes us, us. Thus, the only way to stand out these days is to have a compelling brand story that weaves into every single part of your marketing efforts.

Don’t believe us? Just look at the stats:

Source: Carney 2024 Marketing Trends Report

So, let's tell your story. Here's how.

Step 1: Develop your brand strategy + messaging.

Who are you?
Why are you in business?
Who do you serve and why should they care?
What makes your brand different from your competitors?

These are just a few of the questions we'll answer in the strategy and messaging exercises. Laying this foundation is crucial for developing everything else. We'll walk you through all the steps to establish the baseline for your brand, and draw out your story.

Step 2: Turn that messaging into a story narrative.

Next, we'll take all the strategy pieces we worked through and develop them into a comprehensive narrative about your brand. Here's where we bring out your story and help you figure out how to draw in your audience.

Step 3: Choose your medium and develop your story for that distribution channel.

The next step is so important, because the method of delivery is critical for reaching the right people. Are you on Instagram? Email? TV? Billboards? Figure out where you're going and then play within that medium. That way, you aren't communicating in a vacuum.

Here's where killer design comes in, giving you the chance to stand out wherever your brand is. We'll help you find ways to shine in every space, so your story can reach your audience in a way that speaks to them. Design with delivery in mind.

Step 4: Engage with the people when they resonate with your story.

Last, but not least, talk to your audience. Make your communications a two-way street. Reply to comments, talk to your customers, nurture relationships. Building your brand is like throwing a big party and inviting people to come - don't stand awkwardly in the corner. Engage with your people! You brought them here for a reason and they bring so much value to your company, just like you bring so much value to their lives.

Seeing it all written out like that, it can look like a lot. And it is! Luckily you don't have to go it alone. Hire us to help you tell your brand story, it's kind of our jam.

CONTACT US