Passport Program • Houchin Community Blood Bank
SERVICES
PROJECT STRATEGY
CREATIVE DIRECTION
DESIGN STYLE GUIDE
LOGO SUITE
BRANDED COLLATERAL
PRINT DESIGN
LANDING PAGE DESIGN
Welcome aboard, lifesaver!
Since Houchin Community Blood Bank's rebrand, they have continued to grow into new opportunities. So when they first came to us with the idea for a vacation giveaway to thank platelet and plasma donors, we couldn't wait to jump in.
The team at Houchin already had the basic idea — a passport that donors would get stamped with each donation and, when completed, entered into the drawing for a vacation package. We sat down with them to hammer out the details, design, and rollout, and what we walked away with was a bright vintage passport that fit the bill perfectly.
From there, we hit the ground running with social media posts, a landing page, and collateral to start getting the word out, and now we're so excited to see the program take flight!
More platelet and plasma donations and a vacation package for one lucky winner? Sounds like a win-win to us!
