Bakersfield Symphony Orchestra
SERVICES
BRAND STRATEGY
MESSAGING FRAMEWORK
BRAND DESIGN STYLE GUIDE
LOGO REFRESH
UPDATED COLLATERAL
NEW WEBSITE
SOCIAL MEDIA CONSULTATION
Music to be experienced.
Bakersfield Symphony Orchestra (BSO) came to Purveyor because they wanted to expand their reach and diversify their brand identity. That’s our jam, so we dug in.
After honing in on their strategy, we crafted copy to help them communicate in a compelling way. Then it was time for design — a logo refresh, updated collateral, and a style guide to pull it all together. With those pieces in place, we crafted a website BSO could confidently use to share with the community.
Now, BSO is perfectly poised to celebrate and highlight Bakersfield’s music scene, reach a younger audience, and create champions and ambassadors for the orchestra. We’ve got our front-row seats, and we can’t wait to see where they take it from here!
