Tejon Ranch Commerce Center
Tejon Ranch Commerce Center (TRCC) is a powerhouse in California’s logistics, distribution, and business ecosystem. As one of the most significant industrial and commercial hubs in the state, it needed a brand presence to match its impact. Purveyor Branding Co. was brought in to reposition TRCC as an innovative, high-value destination for businesses looking to thrive in a strategic location. Our expertise in brand strategy, messaging, and visual identity ensured that TRCC’s refreshed identity aligned with its scale, influence, and long-term vision.
We’ve been working with Tejon Ranch Co. since 2022, when we rebranded the Outlets at Tejon to modernize its appeal. Since then, we’ve developed new brands for Terra Vista at Tejon and have played an active role in shaping Tejon Ranch Company’s messaging and public presence. As the branding and social media team behind Tejon Ranch Co., we ensure that everything from brand positioning to social engagement reflects the strength and sophistication of a publicly traded company.
TRCC Brand Scope:— Strategy
— Messaging
— Visual Identity Design
— Brand Management
— Brand Guidelines
About the Tejon Ranch Commerce Center
TRCC is a master-planned industrial and commercial development positioned at the heart of California’s supply chain infrastructure. As the most visible and business-critical part of the Tejon Ranch ecosystem, it serves as a key driver of economic growth, job creation, and industrial expansion in Kern County and beyond.
Owned and operated by Tejon Ranch Co., TRCC is a vital player in regional and national logistics, housing major distribution centers for top-tier brands. Its prime location along Interstate 5 makes it a critical transit hub, connecting Northern and Southern California’s economic corridors. Beyond logistics, TRCC fuels commercial development and business innovation, creating an attractive environment for companies looking to scale their operations with efficiency and sustainability.
Strategy + Messaging
The challenge? TRCC’s branding wasn’t effectively communicating its value to the right audiences. Our approach centered on clear, high-impact messaging that positioned TRCC as the best location for logistics, industrial development, and business expansion in California.
Key Messaging Shifts:From generic to specific: The outdated “Oasis at I-5” branding lacked clarity and impact. We refocused on Exit 219, making it the go-to location marker for businesses and logistics operators.
From operational to strategic: Instead of simply highlighting TRCC’s infrastructure, we emphasized its role as a high-value business destination with sustainability, scalability, and strategic positioning baked into its identity.
From fragmented to unified: We crafted messaging that speaks to multiple audiences—business owners, logistics leaders, and commercial real estate developers—while maintaining a consistent brand voice that aligns with Tejon Ranch Co.’s reputation.
By taking this approach, TRCC is now positioned as a business hub that delivers opportunity, innovation, and long-term growth.
Visual Identity
TRCC’s previous branding lacked the polish and adaptability necessary for a business-centric, forward-thinking identity. Our goal was to modernize the brand while maintaining its connection to Tejon Ranch Co., ensuring credibility, trust, and differentiation in the highly competitive industrial and commercial real estate space.
Key Design Changes:Refined, professional aesthetic: The new identity reflects strength, efficiency, and innovation, reinforcing TRCC as a premium business destination.
Scalable brand system: We developed a flexible design system that works seamlessly across digital, print, and environmental applications, from signage and wayfinding to marketing materials and investor presentations.
Strategic color and typography updates: A refreshed color palette and modern typography enhance brand recognition and readability across all touchpoints.
Our work resulted in a cohesive, sophisticated identity that matches TRCC’s stature in the industry and supports long-term brand equity.
The Impact
With clear positioning, modernized messaging, and a refined visual identity, TRCC now has a brand presence that reflects its influence and leadership in California’s logistics and business ecosystem. The rebrand strengthens TRCC’s ability to attract major businesses, developers, and investors, ensuring its continued success as a premier industrial and commercial hub.