Kern Venture Group
In our work across Kern County’s entrepreneurial ecosystem, we’ve seen Kern Venture Group (KVG) evolve, with their early funds paving the way for a larger vision. When KVG reached out to elevate their brand and website, we saw a powerful opportunity: to create a brand presence that would resonate with both local investors and out-of-town stakeholders, positioning Kern County as a vibrant, investment-worthy region. Our goal was to build a brand experience that showcases Kern County as a unique opportunity hub and invites a broader network of investors to envision their impact here.
Their commitment to amplifying the potential of Kern County struck a chord with us. As a local agency, we recognize the rich, untapped opportunities here. KVG’s drive to spotlight Kern County’s advantages aligns with our passion for place-based storytelling and regional pride. We saw an opportunity to leverage our strengths in brand strategy, messaging, and design to communicate the region’s value, crafting an identity that resonates deeply with both local investors and national funders.
KVG’s brand and outreach needed to connect across multiple, complex audiences: entrepreneurs seeking capital, investors searching for potential ventures, and businesses considering Kern County as a new base. Our expertise would streamline this complexity, creating a cohesive brand that navigates these varied interests while bringing clarity, cohesion, and impact to KVG’s message and digital presence.
Kern Venture Group Brand Scope:— Visual Identity
— Investment/Pitch Deck Presentation Design
— Website Design
— Website Messaging
About Kern Venture Group
Kern Venture Group, based in Kern County, California, plays a pivotal role in fostering regional growth by connecting promising entrepreneurs with forward-thinking investors. Founded to support the economic evolution of Kern County, KVG backs visionary local businesses that drive innovation, enhance job creation, and position Kern County as a premier place for business investment.
KVG’s presence amplifies the entrepreneurial spirit in Kern County. By supporting high-potential startups and encouraging growth through strategic investments, KVG bolsters the local economy, making a tangible impact on job creation, regional innovation, and community prosperity. Their influence extends beyond funding by inspiring a culture of growth and opportunity throughout Kern County and reinforcing California’s economic ecosystem.
Visual Identity
Our goal was to develop a brand identity that would attract and inspire investors and entrepreneurs alike, all while maintaining a clean, professional look grounded in creativity and simplicity. KVG’s brand needed to reflect its ambition of substantial fund growth, appealing to both local stakeholders and seasoned investors from outside the area.
We transformed their original visual identity to align with their evolved purpose as a public fund rather than a purely angel investment group. The previous logo, centered around an angelic halo, no longer captured their direction. We replaced it with a professional, timeless logo mark and a color palette that embodies confidence and sophistication. The new brand identity needed to handle in-depth, text-heavy content while staying visually engaging, showcasing Kern County’s opportunities with clarity and depth.
During the early exploration phase, we crafted a conceptual motion graphic to help illustrate the monogram's possibilities and visual extension.Investment / Pitch Deck Design
The investment deck became KVG’s storytelling canvas—a tool designed to captivate diverse audiences, from seasoned investors unfamiliar with Kern County to local leaders. The deck follows a compelling narrative arc: presenting challenges, showcasing research, and building toward KVG’s strategic solutions. Through data visualization, infographics, and graphic representations of their bold vision, we created a deck that not only informs but also inspires investors to see Kern County as their next big venture.
Website Design
Our aim was a comprehensive redesign that made KVG’s website more intuitive and engaging for users coming with various needs, whether to learn about investment opportunities, KVG’s experience, or the potential of Kern County. By staying within Squarespace, we ensured that KVG’s team could easily update the site as their portfolio and projects grow. The website was designed to communicate the region’s value and KVG’s expertise while highlighting the breadth of their investments.
We restructured the website’s layout, refining the navigation to ensure that all user types could effortlessly find relevant information. By enhancing storytelling through dynamic copy and clear calls to action, we transformed KVG’s site into a compelling digital experience that effectively communicates Kern County’s allure and KVG’s role in its development.
Early Wins
Proof of a Strong Brand Foundation
Since rebranding, KVG’s early wins affirm that our brand tools effectively communicate their vision and value to diverse audiences. These successes, including attracting anchor investors for their largest fund to date, reinforce Kern County’s appeal to investors. Coverage from outlets like The Bakersfield Californian and Cambridge Independent highlights KVG’s strategic growth and impact.
These results validate that KVG’s brand identity, messaging, and tools are built for consistent, impactful communication. As KVG grows, the brand will continue to resonate with investors and stakeholders, supporting its mission and regional influence.