Totes Oats
SERVICES
PACKAGING DESIGN
Celebrate with no worries.
Hakuna Brands came to Purveyor for help bringing their Totes Oats packaging up a few notches. The new look needed to reflect their new brand position while appealing to their target demographics.
While we wanted Totes Oats to maintain some consistency with their Hakuna Banana brand, we knew it also needed to stand on its own. So, of course, we dove into the research and started iterating.
The final designs highlight the star of the show — the (n)ice cream — front and center. From there, we refined the logo, brought in custom-illustrated patterns for each flavor, and infused the quirky, pun-filled Hakuna personality into every element.
Now Totes Oats is totes ready to be on that shelf — not to mention delighting customers with each delectable bite.
