Voktail
SERVICES
BRAND STRATEGY
BRAND IDENTITY + LOGO SYSTEM
BRANDED COLLATERAL
PACKAGING DESIGN
WEBSITE SPLASH PAGE
Craft Vodka Cocktails.
Voktail is new spirits venture with the goal of creating a lifestyle brand in quality vodka cocktails. Voktail’s founders reached out to us to help them build a brand foundation + identity that they can use as their launch of their debut product - canned vodka cocktails.
What began as an idea developed into a service offering built on a cohesive strategy with compelling messaging + a visual identity. We helped position Voktail as a craft vodka cocktail lifestyle brand built on quality + class with a hint of an indulgent side. Now, who wants a drink?
“We started out needing to establish a brand and a logo that gave our idea an identity, but we just felt lost and did not know where to make our next move. Other companies we asked simply wanted to just email us a logo and be done.
Purveyor talked us through what we had as an idea for our company, what worked for the industry we were in, and also how to connect with our target audience through imagery and branding.”
